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Rainmaker Guide to Online Marketing - Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you’re a novice or a veteran real estate pro, you’ll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy–with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the Guide to Online Marketing will help you generate more leads and more business. |
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Everybody Wins - Phil Harkins and Keith Hollihan reveal how RE/MAX has achieved such phenomenal success by examining the company's strategy, culture, and leadership. Harkins -- with the full cooperation of RE/MAX -- led a research team that closely studied RE/MAX as well as comparable fast-growing companies. The team observed critical meetings, attended conventions, dug through historical archives, and conducted extensive interviews with more than 50 key RE/MAX leaders. The outcome is an insightful and engaging account of one of the world's most successful companies. |
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Beyond Branding - The various authors each tackle a different aspect of brands and branding. Together they cover the importance of a human focus; brand authenticity; the role of leaders in defining and delivering the brand; the value of employee-led engagement; new approaches to valuing intangible assets; moving from seller-centric to buyer-centric marketing; creating brands through customer collaboration; and the meaning of brand sustainability. |
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Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy style, step-by-step considerations, and a proven, universal five-phase process and methodology for creating and implementing effective brand identity, it offers the tools that brand managers, marketers, and designers need when creating or managing a brand. The new edition now includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Bank of America, Harley- Davidson, Tazo Tea, and Mini Cooper.. |
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The Committed Enterprise - At last - clear, concise and practical advice on the thorny issue of defining the purpose, vision and supporting values of an organisation. The Committed Enterprise is a thoughtful, thoroughly researched and well-presented book, which captures the experience of 125 organisations in private and public sectors. It is a practical necessity for those companies who would like to do 'better' as well as for the consultants advising them. |
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Connected Marketing - is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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Content is King - A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. |
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Marketing Due Diligence - The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions: Does the promised market exist? Will the strategy deliver the market share promised? Will the market share create shareholder value? |
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eMarketing Excellence - " . . This book has to be an essential for both students and professional marketers in the workplace. Highlights the common pitfalls that so many fall in to when setting up a company website, and shows you how to avoid them next time round! Packed full of info, and written in easy to understand language with plenty of definitions. A great informative read and worth every penny - would highly recommend . . " |
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Key Account Management - As supply chains get shorter, industries are consolidating and buyers are narrowing their lists of preferred suppliers. This means that suppliers must get closer to their customers and manage their critical accounts carefully. This thorough survey of key account management outlines all of the essentials. Author Peter Cheverton provides a good overview of analytical tools, sound advice on strategy, timely warnings and even a CD with software and planning tools. We highly recommend this book to anyone with an interest in key corporate sales. |
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Marketing Concepts and Strategies - The blend of classic marketing theory with original biting insight, coupled with the witty delivery is expertly captured in this book. The chapter summaries and introductions provide the novice reader with a comprehensive, well grounded background to the subject of marketing, and for those looking for deeper insight the chapters are laid out in a very systematic and readable fashion. The overall impression upon finishing the book is how the art and science of marketing can be exploited systematically to create powerful, forward-looking marketing strategies. |
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Making Marketing Happen is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. Successful companies do not plan. They use a hybrid strategy making process including vision, incrementalism and planning. The ratio of these three things is critical and the right ratio is unique to every company. |
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Marketing Plans - Malcolm McDonald's book is the bible for anyone charged with the responsibility of preparing and implement a marketing plan. From the organisational issues, timescale and techniques the-"who, when and how"--to the projected outcomes--every part of the "five-year" marketing scheme is examined. In this fourth edition Malcolm McDonald has addressed "new" issues such as key account handling and electronic marketing using the Internet. He has also added a step-by-step marketing planning chapter, what he calls his "fast-track" approach, invaluable if you need to learn the basics in a hurry. |
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Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Examples and case studies are included to demonstrate the marketing finance interface functioning in practice. It reflects important new thinking that stresses the need for marketing to contribute to shareholder value. |
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Offensive Marketing - New and updated edition of best-selling book by Hugh Davidson, incorporating new marketing tools. Provides both U.S. and international case studies.
'Offensive Marketing' is for competitive executives who are serious about strengthening their marketing skills and developing their career. It is a practical leading edge guide to five key principles of effective marketing. |
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Search Engine Marketing Inc - guides the marketer through the basics of why search is important and how search engines work to the more challenging organizational tasks of selling a search marketing proposal to executives and executing on a search marketing plan. Unlike many previous search engine optimization books that have treated search marketing as a guerilla approach disjointed from other organizational needs, Search Engine Marketing, Inc. shows how to incorporate search into the overall marketing mix in order to increase both customer value and business return-on-investment. |
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Up Close and Personal - Customer Relationship Marketing - In this excellent book, the four expert authors pool their collective wisdom to provide the reader with a comprehensive and eminently practical guide to CRM and making it work. They cover the importance of understanding the customer experience, the customer journey, and who your customers are. They cover segmentation, account management, customer loyalty, customer value management, and most significantly, implementation – getting internal buy-in, the importance of leadership and vision, appropriate metrics and key performance indicators. |
A great book, reSource 
